Keller Williams St. Johns · Principled Deals & Assets
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Film & Television Financing

Investing in Faces

What does PDA offer film financiers?

Opportunities to invest in diverse faces and gripping stories that captivate minds … not only the talent in front of the camera, but also the creators, production teams and audiences behind it.

FINRA Series 7 & 63GT Securities Affiliate

The practice

Film and television financing, based in Florida.

Investing in Faces is PDA's film and television financing practice. From Northeast Florida, we work with independent producers, showrunners, documentary filmmakers and digital-first creators who have a project and need a finance advisor … someone to help shape it into something financeable, and then to make the introductions that move it forward.

The work spans feature films, television series and limited series, documentaries and digital projects. Some arrive as a script and a director; others as a packaged slate with talent attached. In each case our role is the same: understand the story, understand the economics, and connect the two with capital that shares the project's ambitions.

US-based film production incentives … whether state, county or city programs … change over time and rarely fund a project on their own. Where an incentive may apply, we help producers understand how it fits alongside private financing rather than treating it as the plan. The plan is the story, the team and the audience; incentives are one line in the budget.

Who we work with

  • Independent film producers seeking a finance advisor for a feature or a slate
  • Television series and limited-series creators looking for a financing partner
  • Documentary filmmakers who need a documentary financing advisor, not only a grant list
  • Female-led, disability-led and BIPOC-led production companies and creators
  • Financiers, family offices and funds that want a considered pipeline of projects … see also our institutional investment marketing practice
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Our perspective

Compelling storytelling paired with commercial opportunity.

Our approach recognizes that compelling storytelling and commercial opportunity can emerge from perspectives that have historically been underrepresented across the entertainment industry.

PDA seeks to bring original stories and fresh perspectives from concept to screen by connecting distinct voices with the creative development, the financing and the industry relationships they need to succeed.

FAB faces

PDA facilitates the development and financing of film, television and digital projects centered on one or more FAB faces.

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Female-driven

A diverse women-led creative team, including a filmmaker using a wheelchair, collaborating around a cinema camera

Americans with disabilities

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BIPOC

These FAB faces can be reflected throughout a project; from its characters, to its creators, to its development teams, to its production crews and to its target audiences.

Female-driven. Female-led film financing means projects where women are the protagonists, the writers, the directors or the producers … or all four. We look for stories told from that vantage point, and for the women-led production companies building a body of work rather than a single title.

Americans with disabilities. Characters with disabilities written with depth, disabled creators behind the camera, and productions that plan for accessible sets and accessible audiences from the first budget line rather than the last.

BIPOC. BIPOC film financing for Black, Indigenous and people-of-colour storytellers, casts and crews … and for the audiences those stories reach first. As a woman-owned firm, this is not a category to us; it is the reason the practice exists.

From concept to screen

Financing a film or a television series is rarely a single cheque. It is a sequence … relationships first, then development, then a capital structure that matches the project, and finally a route to the screen and the audience it was made for. We stay involved across all four.

  1. 1

    Relationships

    Connecting producers, talent & industry partners around the story.

  2. 2

    Development

    Creative development, packaging & positioning toward a financeable project.

  3. 3

    Financing

    Structuring & introductions to aligned financiers.

  4. 4

    Screen

    A path from page to audience.